Four Crucial Steps to a Killer Client Experience (Part Two)

In the last article, we covered the first two steps of the four steps in the Client Experience (CX).  I broke down understanding the Client Experience three-legged stool, the foundation (step one). And then I shared how to start a CX for maximum impact (step two). Now we will shift to unpacking the final two steps in the CX.  Overall these four steps will give you a great starting point to understanding your CX. (Remember, the abbreviation for Client Experience is CX.) Here are the four steps again for your reference. If you didn’t read Part One, I encourage you to do so before reading this article. 4 Crucial Steps to a Killer Client Experience (CX) Understanding the CX foundation How [...]

Four Crucial Steps to a Killer Client Experience (Part One)

When I say client experience, what do you hear? I wouldn’t be surprised if you answered with… “Sounds like a lot of work.” “Isn’t that the same thing as customer service?” “What the heck?” Don’t worry, if you haven’t heard of the term “client experience” you aren’t alone. But whether or not you have or haven’t heard of it…your business has one. Crazy, right? Your business has an experience you may not even be aware of. But we need to change that. [After reading this article, check out the Stacey Brown Randall Live Show (episode 18) where I go more in depth on the first two steps of the 4 steps of a client experience.] The client experience is a [...]

How to Up-Level Your Client Experience Next Year

This article follows a previous article - How the Client Experience Elevates Referrals – to help you not only understand what a Client Experience (CX) is but how to follow a few simple steps to up-level your CX next year. In the first article, I explained what is a sticky client experience using the two parts that you deliver on that makes up the CX equation, when the CX starts (not to be confused with the buyer’s journey), what makes a CX “sticky” and why a sticky CX is important.  If you haven’t read that article yet, I encourage you to go back to read it first before continuing with this article. [After reading this article, check out the Stacey Brown [...]