Diving Deeper: 3 Lessons Learned Following a Referral Plan

In this series we have been unpacking why referrals are so misunderstood.  From why people fear them (hint, because they think they have to ask…they don’t.) to believing it takes a lot of time to generate them to the idea that you have to pay for referrals. But thankfully we have debunked those myths about referrals and we are going to debunked one more in this article.  And in the process of debunking those myths, we have dived deeper into understanding the truth behind referrals. Now keep in mind, most people aren’t confused on WHY referrals are so important. We understand referrals are powerful because the referral is “dropped into our laps” already trusting us (a key in deciding to [...]

The Day I Donated All of My Business Suits

I stepped into my closet, excited for the task before me. I was going to get rid of all of my business suits. Those business suits represented my corporate life, someone else’s dress code and someone else's imposed expectations for me and my performance. Photo by Tobias van Schneider on Unsplash [**See bottom of this post for the reason this post is off-topic from referrals and client experience.] When I started my first business I kept them around because I thought that is what I should do. My clients would expect me in a suit and they make me look older (not something I worry about now, a decade later).  The question I would always ask myself [...]

Business Lessons Learned…From the Trenches of my Small Business Owner Clients

*This post is off-topic from my usual referral and client experience topics but contains some valuable lessons for all business owners so I wanted to share...enjoy! I could have titled this article 365 Days’ Worth of Business Lessons Learned from the Trenches of My Small Business Owner Clients. It just sounded too wordy. But it is the truth. Though I spend most of my time now building the online side of my business helping small business owners and solopreneurs follow my system to generate referrals without asking and to build sticky client experiences, I still have a few clients I coach monthly with a focus on business and productivity. The number of coaching clients has decreased over the last three [...]