Diving Deeper: Referrals Save You Time (So. Much. Time.)

Time. Our most precious commodity. Makes sense we’d prefer not to waste it. But we do, don’t we? It is unfortunate but true. One business growth strategy you might think takes a lot of time – possibly wasted time - is generating referrals. In fact, a top myth about referrals is that it takes so much time to make referrals happen. Thank goodness this myth is just that…a myth…a falsity…simply not true. In this series, we are unpacking the 5 top myths that make referrals so misunderstood. Those top 5 myths we are busting apart to release the truth are: Top 5 Referral Myths 1. To receive I must ask and that makes me uncomfortable (Fear of asking) 2. To [...]

Diving Deeper: Why You Shouldn’t Fear Referrals (because you should never ask)

This article is Part 3 in a series on unpacking why referrals are so misunderstood. We are looking closer at the top – though not all – referral myths that hold people back from actively pursuing receiving referrals. First up is the fear based myth - believing we must ask for referrals and network to death. Here are the links to Part One and Part Two in this series. Part One: Why Referrals Are So Misunderstood Part Two: Unpacking the Top Referral Myths Before we dive in deep to the most common referral myth (the myth based on fear), let’s look at all five again. Top 5 Referral Myths To receive I must ask and that makes me uncomfortable (Fear [...]

Unpacking the Top Referral Myths

In the last article I discussed why referrals are so misunderstood. We understand WHY we want referrals but we are fuzzy on WHAT is an actual referral and completely confused on HOW to generate them. Because we are confused on what a referral is and how to generate them (without asking, of course) – that drives a number of referral myths. [Read about the WHAT and the HOW here.] By definition a myth is not real…but since it is so widely held, it feels really, really real. Here are the top five referrals myths that I hear when I ask, “What is the one thing that holds you back from consistently generating referrals?” The answers – hundreds and hundreds of [...]

Why Referrals Are So Misunderstood

I don’t mean referrals are misunderstood in terms of why we want them or understanding how powerful referrals are. Most people get that part. Most understand referrals are powerful because the referral is “dropped in our laps” already trusting us (a key in deciding to buy) which means they are quicker and easier to close.  A referral is also less price sensitive because our value has already been established by the person referring us before we even meet. Because we understand the power of a referral, we know why we want them. We understand the WHY. But we are fuzzy on the WHAT. And completely confused with the HOW. First, let’s look at why we are unclear on the what. [...]

#1 Reason Someone Refers You

I believe asking for referrals is a fundamentally flawed strategy. Asking for referrals is just wrong because it undermines and violates the very reason why a referral happens. [Related: Manufactured Referrals Never Work] A referral happens because someone I know has a problem they need solved and I know you are the person to solve their problem. Referrals don’t happen just because you ask for some because you want some. Which begs the question... Do you know the #1 reason why someone refers you? [After reading this article, check out the Stacey Brown Randall Live Show (Episode 21) where I share more details on the #1 reason someone refers you.] It’s not that you just helped that client which you shared with [...]


Using Real Examples, Let’s Unpack the Four Crucial Steps of a Client Experience

We are wrapping up our series on understanding and applying the 4 crucial steps to a killer client experience. In today’s article I will unpack and apply the four steps using a few real examples.  I won’t dive deep into explaining each of the four steps so if you need to review the four steps in detail, please check out the two previous posts listed below. Part One – Steps 1 and 2 of the 4 Crucial Steps to a Killer Client Experience Part Two – Steps 3 and 4 of the 4 Crucial Steps to a Killer Client Experience [After reading this article, check out the Stacey Brown Randall Live Show (Episode 20) where I go more in depth on [...]

Four Crucial Steps to a Killer Client Experience (Part Two)

In the last article, we covered the first two steps of the four steps in the Client Experience (CX).  I broke down understanding the Client Experience three-legged stool, the foundation (step one). And then I shared how to start a CX for maximum impact (step two). Now we will shift to unpacking the final two steps in the CX.  Overall these four steps will give you a great starting point to understanding your CX. (Remember, the abbreviation for Client Experience is CX.) Here are the four steps again for your reference. If you didn’t read Part One, I encourage you to do so before reading this article. 4 Crucial Steps to a Killer Client Experience (CX) Understanding the CX foundation How [...]

Four Crucial Steps to a Killer Client Experience (Part One)

When I say client experience, what do you hear? I wouldn’t be surprised if you answered with… “Sounds like a lot of work.” “Isn’t that the same thing as customer service?” “What the heck?” Don’t worry, if you haven’t heard of the term “client experience” you aren’t alone. But whether or not you have or haven’t heard of it…your business has one. Crazy, right? Your business has an experience you may not even be aware of. But we need to change that. [After reading this article, check out the Stacey Brown Randall Live Show (episode 18) where I go more in depth on the first two steps of the 4 steps of a client experience.] The client experience is a [...]

The Day I Donated All of My Business Suits

I stepped into my closet, excited for the task before me. I was going to get rid of all of my business suits. Those business suits represented my corporate life, someone else’s dress code and someone else's imposed expectations for me and my performance. Photo by Tobias van Schneider on Unsplash [**See bottom of this post for the reason this post is off-topic from referrals and client experience.] When I started my first business I kept them around because I thought that is what I should do. My clients would expect me in a suit and they make me look older (not something I worry about now, a decade later).  The question I would always ask myself [...]

Business Lessons Learned…From the Trenches of my Small Business Owner Clients

*This post is off-topic from my usual referral and client experience topics but contains some valuable lessons for all business owners so I wanted to share...enjoy! I could have titled this article 365 Days’ Worth of Business Lessons Learned from the Trenches of My Small Business Owner Clients. It just sounded too wordy. But it is the truth. Though I spend most of my time now building the online side of my business helping small business owners and solopreneurs follow my system to generate referrals without asking and to build sticky client experiences, I still have a few clients I coach monthly with a focus on business and productivity. The number of coaching clients has decreased over the last three [...]